CUSTOMISED PRODUCT DEVELOPMENT

Efficient. Secure. Reliable

At Product Plan, Product Development services Companies in Gurugram believe a top-down approach starts with the vision and strategy for your product. Why are you developing this product in the first place? What are your goals? We’ve learned through multiple interactions with successful product managers that a top-down strategic planning process is better. They tell us that their executives and stakeholders are more on board when discussions about future initiatives tie directly to the product vision and goals. This top-down discussion and planning have a greater chance of producing a product roadmap that moves the needle for the company. For many product managers, the product vision may have been set long ago. But the specific goals are often well within their sphere of influence. From there, you can define the product roadmap and the eventual release plan. We think of the top-down model like this diagram, with the product vision defining the goals, roadmap, and eventual release plan. Top-Down Product Strategy Without well-thought-out product goals in place, your product is much more likely to drift from its original objectives, be misunderstood by your stakeholders, and suffer from feature creep and other risks to its integrity. Particularly if your product is new, creating a solid product strategy must happen first in the product development process — before you begin creating feature lists, drawing up user stories, and building detailed customer personas.